Connecting with 7 Billion People Through SMS and Email

With the world more connected than ever, this represents an immense opportunity for businesses to engage with billions of people across the globe. Whether it's SMS or email, these tools offer direct, instant communication with your audience, making it easier than ever to build meaningful customer relationships and drive results.

What is SMS Marketing?

SMS marketing is a form of direct marketing where businesses send short, targeted messages to customers via text. It’s used to share everything from promotions and personalized discounts to updates on orders and deliveries. SMS allows brands to connect with customers in a way that is both personal and efficient, fostering better engagement and stronger customer relationships.

When combined with email marketing, SMS becomes part of a powerful multi-channel approach. While emails offer space for in-depth messaging, SMS offers immediacy and high engagement. Together, they create a dynamic strategy for driving sales, increasing brand loyalty, and keeping customers in the loop.

Why Brands Use SMS Marketing

Brands use SMS marketing to capture attention when it matters most. Whether you're reaching customers during a sale, announcing a new product, or sending a shipping update, SMS is timely, relevant, and highly effective. Alongside email marketing, SMS helps brands increase visibility, improve engagement, and drive sales. Here are a few reasons why SMS marketing, in particular, is gaining traction:

1. Cost-Effectiveness

SMS is one of the most affordable marketing tools available. Especially for small businesses, it provides a cost-effective way to meet marketing goals while staying within budget. SMS allows businesses to send messages for a fraction of the cost of traditional advertising, while bulk packages make it even more affordable to reach hundreds or thousands of customers at once. And since SMS consistently generates high ROI, you’re maximizing the value of your marketing dollars.

2. Instant Delivery

SMS messages are short and to the point, which means they’re more likely to be read quickly. With texts usually being only one or two sentences long and including a clear CTA, consumers can engage with your message right away. And because texts are delivered directly to the user’s phone, they’re more likely to be seen than an email or social media post that could get lost in a crowded inbox or feed.

3. Higher Engagement Rates

90% of SMS messages are read within three minutes of delivery, making SMS marketing one of the fastest ways to engage with your audience. Unlike emails, which may sit unread for hours or days, SMS grabs immediate attention. When used strategically with email campaigns, SMS boosts your engagement by ensuring that your audience gets your message in a timely and impactful way.

4. Increased Revenue

SMS marketing can drive traffic to your website, online store, or physical location, increasing revenue through well-timed offers and promotions. With a strong call-to-action, SMS can encourage customers to take advantage of sales or discounts, helping boost your sales numbers quickly. Additionally, SMS can help recover lost revenue by reminding customers of abandoned shopping carts—a strategy that could help eCommerce businesses save billions.

SMS Marketing Strategy: Combine SMS and Email for Maximum Results

A combined SMS and email marketing approach can amplify the effectiveness of your overall marketing efforts. To fully maximize results, businesses should incorporate these strategies into their broader marketing plans. Here are five tips to help make the most of your SMS and email marketing campaigns:

1. Make Opt-In Simple

Both SMS and email marketing rely on consumers opting in to receive communications from your brand. Whether on your website, social media, or at point-of-sale, the opt-in process should be as seamless and easy as possible. Offering an incentive such as a discount or freebie can encourage more customers to sign up and grow your subscriber list.

2. Introduce Your Brand Early

Don’t waste time—identify your brand at the beginning of the message so customers know who they’re engaging with. Whether it’s a text or an email, include your brand name up front to ensure your message is recognized and not mistaken for spam.

3. Keep Messaging Concise

When it comes to SMS, you have only 160 characters to work with, so keeping your message short and to the point is key. Focus on one central message, and make it clear why the recipient should care. For emails, a concise, punchy subject line can draw attention, while the body of the email can offer more details. Always make sure the message is clear and actionable.

4. Always Include a CTA

Your call-to-action is what drives your customers to take the next step. Whether you want them to make a purchase, sign up for a webinar, or visit your store, a strong CTA is essential. “Buy now,” “Shop today,” and “Sign up here” are all examples of effective CTAs that can drive immediate engagement and increase conversions.

5. Send at the Right Time

Timing is everything when it comes to SMS and email. Leverage customer data to find out when your audience is most likely to engage, and use that insight to guide your strategy. Avoid sending messages too early in the morning or late at night. Hours between 8 AM and 9 PM tend to be the most appropriate.

SMS Marketing: Connecting Billions Through Direct, Personal Engagement

SMS marketing offers a direct, personal way to engage customers—right in the palm of their hands. With nearly 7 billion people worldwide using smartphones and checking their devices constantly throughout the day, SMS is the most effective way to cut through the digital noise and deliver high-impact messages.

At Interlude Studio, we specialize in designing SMS and email marketing strategies that drive results. Our tailored campaigns ensure your brand messages are delivered with precision, boosting engagement and increasing your sales. By combining SMS with email, we help you create a multi-channel experience that resonates with your audience.

Ready to take your business to the next level with SMS and email marketing? Let’s connect. Interlude Studio can help you craft strategies that increase ROI, build customer loyalty, and drive long-term success.

Let’s talk!